A picture of Tammie Meloy- woman with glasses and dark brown wavy hair smiling for a photo outdoors, sitting on stone steps.

Uncovering the "Why" Behind User Behavior

Behavioral Science + UX Research = Design Decisions That Drive Impact

I'm a Research Specialist with a behavioral science foundation who helps organizations understand why people make the decisions they do. Combining qualitative research methods with quantitative analysis, I uncover the cognitive and emotional drivers behind behavior—then translate those insights into experiences that work with human psychology, not against it.

Over 10+ years of research across education, technology, and enterprise environments, my work has driven $6M+ in business impact through process optimization, customer experience improvements, and strategic decision-making.

Whether researching customer journeys, product workflows, or organizational behavior, I bring the same evidence-based approach: understand the human, design for the outcome.

What I bring:

✨ 10+ years researching human behavior
🎓 Behavioral Science + Learning Psychology background
🏆 Nielsen Norman Group UX Research Specialist certified
🔬 $6M+ in research-driven impact

Learn more about my journey

Research in Action

ChronoQuest Demo

ChronoQuest: Transforming history education through interactive timelines for 6th-12th grade students

Software: Educational Technology

Role: Lead UX Researcher and CoFounder

Year: 2025

Awards: 1st place, NY EdTech Hackathon, 2025

Status: Ongoing user research; presentation at EdTech Virtual Shark Tank Demo day

Screenshot of a commodity management software dashboard showing an order list for Apache Road Water Campus construction project, with details like order status, description, date, supplier, tickets, invoices, and product information.

Commodity Management: Freeing engineers from spreadsheets to focus on what they do best

Software: Construction Technology

Role: UX Researcher

Year: 2023-2024

Company: Kiewit Construction

Impact: Projected $4.9M in annual savings

Screenshot of a web application interface for creating a new main record, with sections for primary information, hazardous energy identification, and energy isolation, including form fields, upload areas, and a linked PDF document.

LOTO Digitization: Reducing cognitive load in critical workflows through thoughtful research

Software: Construction Technology

Role: UX Researcher

Year: 2023-2024

Company: Kiewit Construction

Impact: 30% efficiency increase projected

Research that reveals why people behave the way they do—and how to design for it.

““I want to let you know that I really enjoyed looking again at the documents you shared with us! You did great work, really listened to what we wanted, and exceeded our expectations! ””
— E. Busnell, Infiniti Touch

Insights from the Field

Blog
Building Bridges, Not Barriers: Scaffolding Learning with UX Research
Building Bridges, Not Barriers: Scaffolding Learning with UX Research

As a UX Research Specialist with a deep background in K-12 education, I've spent years observing how people interact with learning tools. Whether it was a student grappling with a new reading concept or an adult navigating complex software, a common thread emerged: the best tools don't just present information; they guide, support, and adapt to the user's evolving needs.

Why UX is the Secret Ingredient for Effective Microlearning in EdTech
Why UX is the Secret Ingredient for Effective Microlearning in EdTech

The EdTech landscape is evolving rapidly, and microlearning has become one of the most compelling solutions for modern education challenges. But here's what many organizations miss:…

How Duolingo Users Are Shaping the Future of Personalized Learning
How Duolingo Users Are Shaping the Future of Personalized Learning

Today in our EdTech Product Highlight, we're going to take on one of the hottest (hootest?) apps in the industry.

Duolingo stands as a global leader in EdTech, with over 500 million registered users and more than 100 million monthly active users as of 2025. Its reach is massive—if Duolingo’s user base were a country, it would be the third largest in the world.

Winkle grocery delivery user research and designs for mobile shopping experience
Winkle grocery delivery user research and designs for mobile shopping experience
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