Uncovering the "Why" Behind User Behavior
I’m a UX Researcher who brings a behavioral science lens to product design. With a B.A. in Behavioral Science and an M.Ed. in learning psychology, I combine evidence-based understanding of human cognition with rigorous research methods to uncover not just what users do- but why they do it, and how to design experiences that work with human nature.
Behavioral Science + UX Research = Design Decisions That Drive Impact
My research has driven measurable business outcomes: $6M+ in cost savings, 70% reduction in manual processes, and 30% improvements in user engagement. Whether studying construction workflows, healthcare decisions, or educational experiences, I excel at identifying the psychological drivers behind behavior and translating those insights into actionable design recommendations.
What I bring:
✨ 4+ years in product UX research
🎓 Behavioral Science & Learning Psychology background
🏆 Nielsen Norman Group UX Research Specialist certified
🔬 Mixed-methods research expertise across industries
See my work
Research in Action
Parents managing homeschool curricula face decision paralysis when choosing among hundreds of learning resources while balancing multiple children's needs. How do we design for high-stakes decisions with limited expertise and competing priorities?
ChronoQuest: Transforming history education through interactive timelines for 6th-12th grade students
Software: Educational Technology
Role: Lead UX Researcher and CoFounder
Year: 2025
Awards: 1st place, NY EdTech Hackathon, 2025
Status: Ongoing user research; presentation at EdTech Virtual Shark Tank Demo day
Educators juggle multiple data sources to track student progress, leading to cognitive overload and delayed interventions. How do we design dashboards that surface actionable insights without overwhelming users?
Dashboard Overload: Uncovering what teachers actually need from EdTech dashboards through independent research
Software: EdTech, Data Dashboards
Role: UX Researcher
Year: 2025-2026
Research Type: Exploratory Research, Self-Initiated
Commodity Management: Freeing engineers from spreadsheets to focus on what they do best
Software: Construction Technology
Role: UX Researcher
Year: 2023-2024
Company: Kiewit Construction
Impact: Projected $4.9M in annual savings
LOTO Digitization: Reducing cognitive load in critical workflows through thoughtful research
Software: Construction Technology
Role: UX Researcher
Year: 2023-2024
Company: Kiewit Construction
Impact: 30% efficiency increase projected
Research that reveals why users behave the way they do—and how to design for it.
““I want to let you know that I really enjoyed looking again at the documents you shared with us! You did great work, really listened to what we wanted, and exceeded our expectations! ””
Insights from the Field
